Before we get to the heart of whether or not you should hire a remarketing consultant, Scott.Services first tell about remarketing and what it’s all about.
Remarketing is all about reaching out to the people who have visited your website on other websites. If you have handled a website before, especially a shopping cart, people are in the habit of clicking things to put in their basket. They even go as far as clicking the buy button only to abandon it to check other options.
We know it’s frustrating, however, you can entice people back to your website by paying for retargeting ads. Google Adword has this feature. Past visitors are shown your ads as they visit Google properties like YouTube and Google News. Your ads will also appear on third-party websites that are part of the Google ad display network.
So, now that you know what retargeting is, it’s time to answer the question: Should you hire a consultant or not? For us, the answer is really simple. If you aren’t getting the results you want with Google AdWords, you should hire one. We really don’t need to tell you, but advertising is an art and a science. It’s an art because you need to write a compelling copy to have high conversions. It is a science because you need to use analytics data to determine what is working or not.
The sad thing about advertising on Google is that people spend thousands of dollars with nothing to show for it. You can avoid losing money by having https://www.scott.services/seo/seo-remarketing/ experienced person that help you create effective advertising campaigns.
But how much does it cost to get expert help? It’s not cheap, however, the cost pays for itself as you earn thousands of dollars from a single campaign.